Best SEO Practices for Webmasters

The best Search Engine Optimisation (SEO) practices are elegant, flourishing understanding of SEO services. Best practices are critical in any company marketing mix. The real task is to find out the SEO company that understands SEO well enough along with the best SEO practices to equal the client's search efforts across the board. Best practices of Search Engine Optimisation consists of traditional, site-side search engine Pay Per Click (PPC) strategies, such as paid inclusion and innovations for example trusted feeds to offer maximum visibility and measurable return on investment across the search spectrum. These all are the executed and carefully monitored for the synergy of search results, when these multiple search engine optimisation campaign components are complement.

The target/goal of Best SEO Practices is not plainly more visitors to the web site. There is also the fact that valuable site optimisation results in top search engine rankings bring increased quality targeted visitors from search engines. The potential targeted visitors are basically doing the search on the query phrase used at the search engine and finds the product or service with a high likelihood of converting or performing a desired action on the visited website and that ultimately converts to make a purchase, download, executed application, specific page view, registration, or any other action.

Best SEO Practices can include the following components:

  • Optimisation techniques that brings top search engine rankings and visibility by working according to search engines instead of against them.
  • An optimisation process driven by keyword phrases with the maximum potential for a website.
  • A search engine optimisation strategy that is customised, comprehensive and conversion-focused.

Best SEO practices bring not only respect but also many of the leading brands as clients. Therefore the best practices concerned have three sections comprised of appropriate technique, marketing practices and business practices. Having sound business practices and a professional approach to all that you do can then move you onto the search engine guidelines. All the major search engines and directories publish their own guidelines of use for webmasters. This should be the minimum that any SEO practitioner complies with when working on a client's site. Search engines have a right to protect the integrity of their results and the SEO practitioners should respect those guidelines.

The current best SEO practices findings are:

  • Title tag should have length of 70 characters (including spaces) having consideration for alphabetical priority and must contain keywords.
  • Description tag should have 150 character limits with the consideration that they do not repeat keywords more than 3 times and place most common keywords towards the beginning of the description.
  • Keyword tag should have a maximum of 200 characters. Do not use commas. Place most common keywords first. If possible, consider alphabetical priority and here again do not repeat keywords more than 3 times.
  • In Body Tag Keywords (KW) density should be between 3-10% and place KW close to each other.
  • Position KW's as near to the beginning of the content as possible and use KW's as headings.
  • The first 150 words should explain what the page is about. Include a KW in all text links if possible.
  • Keep body of the text in one or two solid blocks rather than spreading the text around the page.
  • Use KW's in Alt tags.
  • Do not overload the page with different topics; keep each page dedicated to a certain topic.

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