Ethical SEO (Search Engine Optimisation)

The Search Engine Optimisation techniques are labelled as ethical or un-ethical. So in the matter of un-ethical and ethical SEO everyone seems to have a different opinion on what is and acceptable and what is not acceptable. It is hard to define the standards for Search Engine Optimisation.

Generally we can define ethical SEO by doing what's right, and fulfilling the rules and regulations defined by the search engines. This is easily accomplished by choosing and following a set of basic SEO techniques. The argument of any ethical SEO is like a discussion on politics or religion. Often there are two or more ways, each way has a good set of opinions. Almost all SEO practitioners understand these ethics, yet not all practitioners practice these.

Ethical Search Engine Optimisation can be obtained or achieved through techniques and strategies that search engines deem acceptable and valid. So SEO practitioners should believe in honest practices and refuse to apply any of the illegitimate methods of Search Engine Optimisation. Techniques like hidden text, keyword stuffing, irrelevant text writing and using redirects with multiple domains are a few of the numerous unethical means of long list of techniques by which SEO can be done. Search engines will penalise such approaches sooner or later and website will lose the frequency of visitors.

Unethical Search Engine Optimisation and Internet marketing companies could harm websites and reputations. For short term, unethical practices could increase the ranking of your website but have serious consequences as a result. Search Engine Optimisation is a powerful marketing tool that brings a healthy return on investment - if it is performed properly. Ethical SEO practices bring in long term success.

There are some code of ethics that are not necessarily acceptable for all but comes under the head of ethics for SEO. These SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages and to perform this task they should have to follow the code of ethics in the SEO. These codes are a set of basic positive doings.

Client Safety
No SEO service provider should use any technique that is known to result in having a clients site removed from search engine indexes or directories, or rendered inoperative.

Rules Enforcement
The SEO service provider should follow the rules enforced by the search engines.

Consumer Satisfaction and Pleasure
Visitors of a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site.

Laws Requirement
They should fulfil the laws regarding copyright, trademark, service mark, or laws related to spamming as they may exist at the local, national, or international level.

Contents Piracy
No different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. It means that requests for a specific URL should be served identically by the web server.

Theft Work
There should not be practice to take work from others in parts or in whole and represented back as their own work.

Misrepresentation of Attributes
Misrepresentation of the attributes of the SEO service provider should not also be part of practice.

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