Search Engine Optimisation (SEO) FAQ

Search Engine Optimisation ?
Search Engine Optimisation (SEO) is the process of making your website more search engine friendly by optimising entire website design, coding (programming) etc. After that your website will be visible in top rankings against your optimised keywords / phrase.

META Tags ?
Simply. META data means data about data. MEAT tags in a web page contains information of your web page, like keywords, page description ect. Search engine spider then collect this information when they crawl your website.

Spiders / Crawlers / Robots ?
All these are computer software which browse your website like a common user. But these softwares stores that information of your pages in a database for the search results by search engines.

If I optimise my website by myself ?
Yes you can do by your own. But make sure that you know the basics of search engine optimisation and its results. You also keep updated your self according to the changing strategies of search engines and update your website according to that. Dont use black hat seo techniques, which will penalise your website.

How much time will it take to see SEO result(s) ?
Time is the most important factor in seo life cycle. Search engines crawls your website from 6 to 8 weeks. Once your website cached by search engines, it will take at least 2 weeks to update the results. After that your need to keep an eye on yur traffic through search engines and ranking.

Can dynamic web pages harm my rankings?
If your are using any server side language like PHP, ASP , Cold Fusion etc, it would not effect your search engine ranking. But if your are using query string in URL then might drop that URL. But now a days search engines can read the 2 parameters in query string easily. It is recomended to use straight forwad URLs.

Reciprocal Link ?
Link from one website to your website and vice versa is called the "Reciprocal Link". Reciprocal liks are used to get crawled by searc engines quickly and also play a role in increasing your PageRank (PR).Rank.

PageRank (PR) ?
PageRank (PR) is Google term defines the rank of a website determined by google ranking system. It defines the importance of a webpage in Google. If you have a high PageRank (PR), there are more chances to come first position. PageRank (PR) is calculated by inbound links for your website.

Inbound Links ?
Links from external websites for your website are called inbound links.

Importance Of Inbound Links ?
Now a days inbound links are very important in search engine algorithms. Inbound links defines the popularity of a website, if a website has more inbound links more important it is considered to be. As best seo practices, all of the inbound links should use your targeted keyword as the link text.

Doorway Pages ?
Web pages created for only search engines full of spam text. People create hundered of doorway pages on different domain and link doorway pages to their main website.

Can any SEO gurantee first page listings ?
No, not at all. There are many talented people are working in the field of search engine optimisation, but no one can gurantee top ranking for highly competetive phrases, such as travelling. If some one claims they have close relationships with search engines like Google or Yahoo, get references of previous work and analysis how the phrases were competitive.

Search engines penalise websites, why ?
The basic purpose of search engines is to provide the relevant infrmation against the user query. Search engines are fighting with spammers to keep their results relevant. If search engine found some website which is using spam techniques, search engines will block or penalise that website from their search results.

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