What is Link Building?

The link building is the way through which one can establish competitive position in the online marketplace that already exists, informally around the industry sector one have. Link building is currently a craze among online marketers and content creators.

Basically link building is not about Search Engine Optimisation, it's not about boosting your PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible. But when you work on the link building you get all the above asked things as a complementary result.